BEHIND THE BRAND
“Style should have substance” is the simple mantra embodied by Edun founders, Ali Hewson and Bono (yes, that Bono). For this husband-and-wife duo, substantive style is the motivating factor behind Edun. The ready-to-wear line makes beautiful clothing while maintaining environmental awareness, specifically for developing trade in Africa. Under the design directive of Sharon Wauchob, Edun manages to accomplish both.
Meet the Designer