“People want to feel unique and do so by mixing and matching in creative ways to make it their own,” says stylist Jessica dos Remedios. “There is also a movement of realism—not letting the clothes wear you but rather with styling you wear the clothes.” It’s a powerful moment for the customer, one in many ways made possible by what Dos Remedios describes as the “me, me, me generation.” It’s women who want to be different and prefer to stand alone rather than be a part of [something]. Certainly they’re the target audience for Gucci’s Alessandro Michele and Demna Gvasalia at Vetements, two designers championing the antithesis of the trend and opening up an industry once so insular and insider-y. Nailing the look no longer requires you buying the complete one: make a statement with a single piece and incorporate it in your own way (music to the ears of women who don’t want to see themselves coming and going). They’ve also earned attention for going beyond the expected. In fact, by channeling the familiar and framing it as fashion (whether attic or street chic), they’ve captured the zeitgeist.
BORN: Lexington, KY (Beckett)
and Plock, Poland (Piotrek) AGE: 28 (Beckett) 30 (Piotrek) LABEL LAUNCH: 2013 SIGNATURE: Our embossing technique TEAM: Just the two of us, a seamstress,
and interns FAVORITE FILM: The Bodyguard INSTA-PEOPLE TO FOLLOW: @larrydavid420 , @sculpting in time LABELS YOU LOVE: Marc Jacobs, Azzedine Alaïa,