THE MAKING OF AN ICON

You know you’ve made it as a designer when people recognize your pieces without having to look at the label. Today, those outside of the fashion pack recognize a ruffled off-the-shoulder that falls just-so as Johanna Ortiz and it’s not just editors who refer to Aquazzura’s tie-up sandals by their style name “The Wild Thing”.

 

But what makes a stand-out piece? Is there a secret formula to achieving iconic status? We asked designers to reveal the stories behind their signature styles.

JOHANNA ORTIZ

THE ULTIMATE OFF-THE-SHOULDER

Johanna Ortiz’s Tulum Top

AQUAZZURA

THE DANCING SHOE

Aquazzura’s Wild Thing

SELF PORTRAIT

THE PERFECT ALL-OCCASION COCKTAIL DRESS

Self Portrait’s Azalea Dress

M2MALLETIER

THE ARCHITECTURAL PIECE

M2Malletier's Amor Fati bag

SEAFARER

THE FOOLPROOF THROWBACK

Seafarer’s Circe Jean

CUSHNIE ET OCHS

THE SOPHISTICATED BODYCON

Cushnie et Ochs’ Bodycon Dresses

KIINI

THE INFAMOUS TWO-PIECE

Kiini’s Crochet Bikini