Ellie Burrows

CEO & Co-Founder of MNDFL
In New York—a city throbbing with compulsive doers—MNDFL offers a space for those to simply be. Burrows, the vibrant 32-year cofounder of what is fast becoming the best-known meditation center in the city, has an interesting journey. Born into Hollywood royalty (her father directed Cheers, Will & Grace and Friends), spirituality was not exactly the family business. But from as young as eight, Burrows felt some kind of calling to it. Eventually, she quit a promising career in film in pursuit of finding true consciousness. Today, she's opened two MNDFL centers in Manhattan and has a third opening in Brooklyn. The drop-in vibe allows people to incorporate meditation into their daily routine. Who goes? Everyone seeking space to reflect - from ages 9 to 91, according to Burrows.

How would you describe your job?
I help make meditation accessible to all New Yorkers.

 

How did you get your start?
I was working in the film business for 7 years, but spent all my free time pursuing consciousness and spirituality. I was living a double life and only wanted to live one. I picked consciousness.

 

What do you love most about your job?
Our incredibly kind and diverse community.

 

Best advice you ever received?
Hmm, it's a tie between "True control comes from doing nothing" and "Meditate." One could argue these are totally related.

 

What would you advise someone today?
I guess the same goes for both business and pleasure: Don't make important decisions motivated by fear. Come from a place of love and generosity, always.

 

What is your workwear style?
MNDFL is a shoeless space so socks are the single most important part of my outfit. Never thought I'd say that!

 

3 characteristics required to do your job well.
Friendliness, compassion and fulfillment.

 

How would you define success?
It's a word that our culture reveres. I just want to feel like when I wake up every day I'm offering the best version of myself to world. Always a work in progress.

Ellie's Picks

Yasmine Larizadeh

CEO and Co-Founder of Good Life Eatery

This 27-year-old Londoner always begins her day with a cup of tea—a refreshingly normal start for someone who exists in the world of antioxidants, nut butters and power-green salads. “Later on I’ll have a smoothie or eggs on toast. I feel like my stomach takes more time to wake up than my brain.” The avocado eggs she cites belongs to a much-Instagrammed menu from The Good Life Eatery, a California-inspired (all wooded tables, veggie-packed juices and casual attitudes) café situated on London’s fancy Sloane Avenue. Started by Yasmine and her partner Shirin Kouros, Good Life launched four years ago—a time when a tuna fish baguette for lunch-on-the-go was considered virtuous. “I saw a gap in the market for healthy, fast casual food.” Today, the industry is booming and the brand as only growth with the hype—a fourth location is opening in London later this year.

How would you describe your job?
I pretty much have about 17 job roles right now, from managing operations and exploring new business opportunities to the creative direction of the brand and fundraising.

 

What did you want to be "when you grew up"?
A fashion designer.

 

Best advice you ever received?
Don’t stress.

 

What would you advise someone today?
Don’t stress.

 

What is your workwear style?
People always make fun of me for wearing the same thing! Bit of a Steve Jobs situation over here…Warm Leggings (since it’s always cold here in London), a long sleeve t-shirt, a long cardigan, a scarf and a coat. Footwear is usually a debate between a warm winter boot or just sneakers.

 

Does your job require a “dress code”?
No, but comfort and modesty is key in my industry!

 

3 characteristics required to do your job well.
Problem solving, decision making, good with people.

 

What is your greatest achievement to date?
Having a team that I can rely on, respect and value. They are my family.

 

How would you define success?
For me personally, success will be to look back on my life and truly feel like I have left a mark on this world for my children and the future generations to come.

Yasmine's Picks

Poppy Jamie

CEO and Founder of Happy Not Perfect

If Poppy Jamie looks familiar, it’s likely because she spent her early career working the tough TV presenter circuit, climbing from red carpet reporting to hosting her own show on SnapChat. The latter brought her to Hollywood, where she met best friend Suki Waterhouse, with whom she’s recently launched an accessories line. But that’s not all. Now based in three cities and travelling at least four times a week, Jamie is creating a mental health app, Happy Not Perfect, to spread positivity and offer emotional support to people facing the daily grind (she’s already given a Tedx Talk on the subject). “It’s been two years of studying the brain, neuroscience and therapy” she says of the project, due to launch in May, “and thinking how best I can help everyone live life.”

How would you describe your job?
This is always a tricky question… I feel I do a bunch of things so occasionally have an identity crisis. I was a TV host and now I suppose I am an entrepreneur-in-training.

 

How did you get your start?
My first job as a TV reporter for ITN, a new network in the UK. Think Bridget Jones….

 

What did you want to be "when you grew up"?
A TV presenter.

 

What do you dislike about your job?
The pressure, the fear and the worry. I hate letting people down, so I put a lot of pressure on myself to prove myself to the people who believe in me.

 

Best advice you ever received?
As long as you've tried your hardest, that’s all anyone can ask for. What is meant for you, will not pass you by.

 

What would you advise someone today?
Work hard. Work hard and work hard. It may be painful, you may feel like it’s going much slower compared to other people, but hard work always pays off.

 

What is your workwear style?
Black heeled boots, black tights and a day dress. Quite practical.

 

3 characteristics required to do your job well.
Passionate, creative and committed.

 

Greatest achievement to date?
The TEDx talk I delivered in September was a lifetime goal come true and launching Pop & Suki.

 

How would you define success?
Freedom to do as I like—and that doesn’t necessarily mean having the best of everything. I just want to wake up and work on things that inspire me, be around people who challenge me and feel I’m always progressing, learning and feeling loved.

Poppy's Picks

Alexia Brue & Melisse Gelula

Co-Founders of Well+Good

If a visit to Well+Good isn’t currently part of your weekly—or daily—routine, we suggest you incorporate it, stat. The Webby Award-winning website, founded in 2010, is where those in-the-know go to discover the latest in wellness, from the newest workouts in L.A. and N.Y. to motivating playlists, best-selling natural beauty products and sage life advice. What you won’t find are belly fat-blasting articles. “We’ve steered the dialog toward body positivity,” says CEO Alexia Brue. Her partner, Melisse Gelula, a former travel and beauty editor, heads up content for the game-changing site. “We’ve been widely credited with heralding that sea change,” Melissa comments of the new conversation around women’s health, “and that’s very gratifying.”

How did you get your start?
M. Although I’d been in books and magazines for about 12 years and done training in psychoanalysis and was seeing patients, my career really started after that, when Alexia and I had coffee and decided to start Well+Good in 2010.

 

What did you want to be "when you grew up"?
A. I was bizarrely obsessed with the Elgin Marbles and the repatriation of lost treasures. Sounds like I wanted to be Amal Clooney.
M. An architect or a writer.

 

What do you love most about your job?
A. How quickly we can make decisions and get things done in a small, nimble organization.
M. The people who work in the wellness industry are ridiculously inspiring. Brand creators all have this vision for do-gooder change they want to see in the world.

 

Best advice you ever received?
A. It takes a really long time to be an overnight success.
M. You can’t think like everyone else and be an innovator.

 

What would you advise someone today?
A. Be endlessly curious and voracious in your learning.

 

3 characteristics required to do your job well.
A. Listening, focusing, problem solving.

 

Greatest achievement to date?
A. My children of course. Also, I’m very proud of what we’ve accomplished at Well+Good in terms of championing the conversation around wellness and that’s very gratifying.
M. Pioneering a media company that’s changed the landscape, by elevating wellness journalism and disrupting the finger-wagging idea that health and fitness are about not being good enough.

 

How would you define success?
A. Balance and happiness in all aspects of your life: family, romance, work, social, and community. Impossible to achieve but a constant calibration.

Alexia's and Melisse's Picks

Sarah Levey

Co-Founder Y7 Yoga

To the uninitiated, hip-hop and yoga might not sound like an obvious match. But Y7, the yoga studio (Y stands for yoga and 7 for the seven chakras) started by Sarah Levy and her husband proves otherwise. “I just couldn't find the right mix so I decided to make my own space,” explains 30-year-old Levey. Challenging Vinyasa classes are conducted by candlelight, rooms are heated to not-quite-Bikram levels, and rap music reverberates around the room. Here, yogis (and all aspiring yogis) find inner peace as they downward dog listening to Drake. With many time-starved New Yorkers searching for one workout class that does it all, Y7 proved an instant hit. Now, what began as a playful Williamsburg pop-up, has in only three years become a fully-fledged brand, with over 25,000 Instagram followers, studios in New York and L.A.—and five more opening this year.

How did you get your start?
I had tried a ton of studios in New York and couldn’t find an environment that made me feel comfortable. I wanted somewhere to be encouraged to work on myself while not being overbearing. I wanted to listen to great music and get a workout. I just couldn't find the right mix so I decided to make my own space.

 

What did you want to be "when you grew up"?
It changed literally every day. Ballerina was one, squirrel was one, actress, food critic (after first I saw My Best Friend’s Wedding...)

 

What do you love most about your job?
I love the people so much. I get to meet so many amazing clients, studio owners, entrepreneurs in my position. It’s really eye opening.

 

What do you dislike about your job?
The hours.

 

Best advice you ever received?
To not take everything so personally.

 

Do people “get” your job?
Speaking to yoga, specifically, I think people assume it is just stretching and chanting, which isn't true at all. There are many different types of yoga to suit what you are looking for.

 

3 characteristics required to do your job well.
Being adaptable, personable and organized.

 

Greatest achievement to date?
Hiring our corporate team in July. They are amazing and are going to grow our business incredibly!

 

How would you define success?
Loving what you do.

Sarah's Picks