Often categorized as the sartorial equivalent of the “dumb blonde”, the floral dress has struggled to shake off its ditzy connotations. Too often, she’s the predictable, easy option. But florals are revisited by designers season after season and it’s time we paid closer attention to the source of so much inspiration. With deep historical roots and entrenched cultural symbolism, the floral print proves she’s no wallflower. It’s time to wake up and smell the roses.